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ASPEN HOUSE PARTY 4.0

Interested in joining us next year?? Drop us a line!

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WELCOME TO BETTER BEVERAGE BUREAU

We specialize in connection.

We utilize our 75+ years in the beverage industry to bring you the best possible support, programming ideation, and analysis of your current beverage programs.

 

WHAT WE DO

We strive to deliver value to our partners.
The Better Beverage Bureau’s commitment to our Partners is trust and transparency at all times. Integrity is key.

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SUPPORT

We maximize support for operational partners

Beer Tap

PROGRAM IDEATION

We utilize our industry relationships to bring ideas to keep your program fresh and on-trend

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ACTIVATION AND BIG DATA

Research and activate purchasing enterprise data to maximize investments and measure lift

OUR SERVICES

MENU PRINTING

Creative, Printing & Shipping

MIXOLOGY AND DRINK DEVELOPMENT

Photography + Costing

CONFERENCES

Event Management, Food & Beverage, A/V, Drayage

RESEARCH & INSIGHTS

Research Retainer + Cost of Research

EXTERNAL ADVERTISING

Creative Development

TRAINING

Outside Trainers; Wine, Beer, and Spirits Training

REWARDS AND RECOGNITION

Plaques, Awards, Trophies, Local Team Celebrations

Beer on tap
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ABOUT US

We specialize in connection. Our focus is regional restaurant groups, a category that is underrepresented in this industry. We utilize our 75+ years in the beverage industry to bring you the best possible support, programming ideation, and analysis of your current beverage programs. We strive to deliver value to all of our partners. The Better Beverage Bureau’s commitment to our Partners is trust and transparency at all times. Integrity is key.

THE TEAM

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BRIAN WEBB

Founder and CEO

Texas born and raised, Brian Webb kick-started his career waiting tables and bartending at Saltgrass Steakhouse back in 1998. Within his 22 years with Landry’s Restaurants Inc., he started as a Corporate Beverage Manager overseeing multiple concepts’ beverage programs for many years while moving up the Landry's ladder.

He was promoted to Divisional Vice President of Beverage Operations, responsible for all Landry’s Casinos, and many fine dining concepts through his duration with the company.

Brian was awarded level one sommelier status with the Court of Master Sommeliers and a member of the VIBE Advisory Council.

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CHRIS MORGAN

Director of Operations

A Texas native through and through, Chris Morgan developed his love for hospitality while working at his parents’ restaurant and bed and breakfast. Chris achieved Certified Sommelier with the Court of Master Sommeliers in August of 2011.

In 2013, Chris was promoted to Divisional Beverage Manager, first overseeing the beverage programs for The Oceanaire Seafood Room, then adding Morton’s The Steakhouse, Morton’s Grille, and Strip House concepts to his oversight. Chris was promoted to Divisional Director of Wine & Spirits in February of 2017 and is also a member of the VIBE Advisory Council.

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KILEY GARCIA

Senior Account Manager

A San Antonio resident, Kiley Garcia has worked in restaurants and hospitality since her first job many years ago and never looked back. Kiley spent the last decade with Saltgrass Steakhouse, starting as a bartender while she went to college, moved to West Texas and back to begin her time in management, and was promoted to Beverage Operations Manager in 2016 where she oversaw the beverage program, assisted in opening nearly 30 new locations, and perfected the now infamous shimmy.

When not working, Kiley enjoys spending time with her husband, daughters, and rescue pup, preferably near a body of water.

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ERICA POOLE

Director of Marketing

Erica, a Houston native, discovered her passion for the hospitality industry while working in operations during her time at Texas A&M University. She brings over 12 years of industry experience to the team including robust knowledge of the third-party marketing agency dynamic, supplier partnerships, beverage marketing, and special events. Erica has worked with countless beverage brands of all sizes to develop on-premise marketing strategies, ideate innovative beverage programs, and execute brand activations for operators and suppliers alike. She is the newest addition to the BBB team and is excited to bring her creativity on board!

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JAMES WALKER

Operations Account Manager

A recent Dallas transplant, James Walker is born and raised in Texas, spending most of that time in Houston. James has spent his entire career in the restaurant and beverage industry. He was with Rudy’s BBQ in New Braunfels for 10 years working his way to a Managing Partner. 

 

Prior to BBB, he worked for Landry’s as a Corporate Beverage Manager, overseeing beverage programs for a number of fine dining concepts including Willie G’s and Vic & Anthony’s. Having started as a waiter and also managing, James was able to work and understand all facets of the business, and built lasting relationships with staff, clientele, and suppliers.

Outside of work, you’ll most likely find James on a golf course. 

Upcoming Events

  • Tales of the Cocktail
    Tales of the Cocktail
    Sun, Jul 21
    New Orleans
    Jul 21, 2024, 7:00 PM – Jul 26, 2024, 11:00 PM
    New Orleans, New Orleans, LA, USA
    Jul 21, 2024, 7:00 PM – Jul 26, 2024, 11:00 PM
    New Orleans, New Orleans, LA, USA
    Join us for Tales of the Cocktail in New Orleans, where our 2024 theme, “Inspire,” aims to entice and challenge the global drinks industry to embrace future thinking.
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